Member, Galton Voysey Advisory Board
Isabelle Chouvet is an accomplished entrepreneur and executive with nearly two decades of hands-on expertise in building and running businesses across Asia. Ms. Chouvet is the Co-Founder and CEO of The Independents, a global communications, events and marketing service for the fashion, luxury, beauty and lifestyle industries. Ms. Chouvet co-founded K2 Asia in Japan in 2002, at a time when brands were only first beginning to discover the potential of the Asian market. Starting with a small team, she progressively built one of the leading event agencies in Japan for the luxury and lifestyle industries. K2 went on to open in Shanghai in 2004. Ms. Chouvet’s unique understanding and proven experience in Asian markets has seen her collaborate with a roster of prestigious clients including Cartier, Adidas, Sanofi, Pernod Ricard, L’Oréal, Shui On and Givenchy, among others.
In 2005, Ms. Chouvet co-founded NACO Architectures in China, followed by SuperPress in 2010, Superbla in 2011 & FFK2 in 2015. The agencies span diverse areas of expertise from design to public relations and digital marketing. Ms. Chouvet is also a co-founder of mei.com – an online luxury platform that was sold to Alibaba in 2015. The platform went on to become one of China’s leading member-only retail websites for luxury goods, with 2,000+ brands and over 6 million members. Ms. Chouvet launched her career at MEDEF International, the largest employer association in France, where she was in charge of developing partnerships in the Middle-East and Asia. Ms. Chouvet holds a Master’s Degree in International Marketing, and a Business Degree from the Owner and President Management Program at the Harvard Business School.